Year in Review
Publishing Industry
Ad Performance
Insights from 2022 and trends to come for 2023
2022, what a year.
Between Google’s emphasis on UX, third-party data about to be a thing of the past and plummeting CPMs through the second half of the year, everyone aboard the publishing and advertising vehicle had to pause and reevaluate the experience readers were receiving.
We analyzed data gathered between January 1st to December 31st, 2022, from 200+ forward-thinking publishers, in order to figure out what’s working and what isn’t:
Which ad locations perform better
What types of ads are most likely to be viewed
Which traffic sources are generating the most impressions
What countries lead with the highest RPM and CPM
Which browsers provide the best ad experience
And much more!