Report: How personalized ad layouts improve performance and user experience

Read our latest report to learn:

How a leading US publisher was able to break the UX - revenue dilemma
How synergy was achieved throughout all departments that usually clash (revenue, product and editorial teams)
How more ads aren't necessarily synonymous with terrible UX
How AI could be the key to achieving both max revenue and a stellar UX

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Recently, a leading US publisher deployed AI to create a personalized ad inventory for its visitors and we observed the impact for an entire day.

The results were jaw-dropping - the publisher was able to optimize key KPIs while no less than improving (!) the user experience.

Performance metrics

+11% ads per page
+38% viewability - increased to 80%!
-55% invalid traffic (IVT)

UX metrics

+6% average scroll depth
-38% average scroll velocity
Average time on page remained intact

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