Is the appeal of bad news as powerful as it seems, or do positive news hold untapped potential?

Research shows the human brain has a "negativity bias," making us naturally focus on negative stimuli. This trait influences how we consume media, often drawing more attention to negative headlines. But does this lead to higher engagement and revenue for publishers?

In this report, we analyze article titles across over 82 million page views from the last 2 quarters through a sentiment analysis model and compare the results with our own data, to explore how sentiment affects digital traffic, user engagement, and business outcomes. Read the full report to uncover:

  How negativity bias impacts media consumption
   What role do emotional triggers play in digital traffic and monetization 
   Whether negative or positive headlines perform better for publishers' bottom line
   How sentiment correlates with traffic patterns and user engagement
   And much more!