Google exchange vs. other exchanges & SSPs

Who's winning the bidding war?

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The bid battle of 2022-2023

In an advertising world where Google is often assumed to be the unchallenged giant, the lines are not as straightforward as they might seem.

We tracked the pulse of the advertising landscape from August 2022 to July 2023, covering 400 domains worldwide and over 1 billion impressions, revealing insights that can reshape publisher strategies:

   How Google's performance via GAM compares with programmatic campaigns
   How Google's grip varies from region to region
   How the different exchanges fare against each other per industry
   Why it’s imperative to diversify bidders based on our comprehensive findings

   And much more!

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